"the proper use of the media demands organization and makes it possible. Every production that deals with the interests of the producers postulates a collective method of production. It is itself already a form of selforganization of social needs. Tape recorders, ordinary cameras and cine cameras, are already extensively owned by wage-earners. The question is why these means of production do not turn up at workplaces, in schools, in the ofﬁces of the bureaucracy, in short, everywhere where there is social conﬂict."